3 Ways Wedding Vendors Exclude LGBTQ+ Couples
We've all been there - wanting to attract the right clients, but for some reason, the marketing tactics we're using aren't converting. Often, wedding vendors want to know how to be more inclusive of the LGBTQ+ community. Yes, it's good for business, but it's also values-aligned (which, let's be honest, it's quality over quantity with clients).
Today, I am going to fill you in on 3 ways that vendors exclude LGBTQ+ couples without even knowing it.
Those pesky documents that you sometimes have to hassle couples to sign? For a LGBTQ+ couple, these might be a deal breaker. If you use "bride" or "groom" at any point in your contracts, you might be excluding someone who does not identify as either. The best practice is to change all gendered language to "client."
2. Assuming Traditional Gender Roles
The application of this one varies depending on whether you're a photographer, a venue, etc. But, what I can tell you is this - in a relationship of two cis men - neither person is "the bride" and it's offensive to assume that someone who might be more effeminate is the "female" in the relationship. This goes for having or referring to "bridal suites" posing couples in heteronormative positions and generally ignoring the fact that these two humans don't fit into a box (nor should they!).
3. Not Discussing Guest Pronouns
Nearly every vendor involved in a wedding will either be on-site for the big day OR will be involved with guests in some capacity (example: a paper goods company). Because of this, it is crucial that you consider that not all guests will use traditional "he/him or she/her" pronouns. If you are a planner, caterer, photographer, videographer, officiant, etc. the best way to address this subject with your clients is to ask them outright! Couples will appreciate this fact and can tell you if there are guests who have varied preferred pronouns. After all, one of the biggest concerns of couples getting married is whether or not their guests are having a good time. By bringing up pronouns ahead of time, this will reassure your clients that they are in good hands.
There are so many other ways to make sure that your brand and business are inclusive of the LGBTQ+ community.
If you feel lost and could use some more guidance, you're in luck - we offer consulting services. This could be one hour combing through your social and website or it could be a deep dive into your brand and content strategy. If you want to learn more, email me at email@example.com.
Did you nail this exercise and you feel ready to work with all the LGBTQ+ couples? You can request an invite to the vendor list here!