“I see myself as an inclusive, feminist jeweler and hope others do as well. I want LOLiDE to be a place where people who consider themselves non-traditional or who don't feel represented by mainstream options are not only welcome, but can see designs created with them in mind – not just as an afterthought. I've made gender neutral rings from day one, starting with my own wedding ring and driven by my personal experience of struggling with the gender binary and never fitting into either box. Inclusivity, visibility, and respect for all forms of non-traditional weddings - however you choose to define the term - are driving concepts behind my work.”
Lori Linkous Devine, owner, designer, creator of LOLiDE
To see more of Lori's designs, click here.
LOLiDE was founded 10 years ago in Seattle, WA by Lori Linkous Devine. The driving force behind LOLiDE is Lori’s recognition of a need for modern, clean, artistic wedding rings for folks who could never see themselves in Tiffany or Ben Bridges Rings for people who want to celebrate their love with a symbol that feels true to their own aesthetics and values rather than those of trendsetters or celebrities. Lori’s firm belief that each partner should purchase the type of ring that they want – if they want – is one of the things that sets her apart from other sellers in a crowded field. "We’re all painfully familiar with our culture’s lingering, antiquated formula for buying wedding jewelry: she gets a big rock, he gets a plain band, everybody moves on. It doesn’t have to be that way. I think it’s time to throw out the binary, sexist assumptions that go along with the traditional approach. My goal is to help my customers express themselves with rings that reflect their personal style – and their special bond – in a way that they’ll be proud to wear every single day."
Lori’s enthusiasm is evident when she discusses the ways her work can help loosen the constraints that often go hand-in-hand with the sexism and exclusivity that are paramount in the current wedding industry. She focuses on the form of each piece first – shape, weight, and balance – in order to offer silhouettes that suit an array of needs: from delicate to sturdy, simple to elaborate. With most designs, her customers then have the option to customize their choice of metals, stones, and finishes to meet their exact specifications. The result is an almost endless array of modern, elegant engagement and wedding rings that work in countless combinations. “I love getting to know the personalities of my customers as I work on their orders – and I feel privileged when someone tells me that my work speaks to them, or that my rings are just what they were searching for.” Lori says. “It doesn’t always have to be complicated – I worked with a woman who viewed herself as feminine while not at all feeling connected to traditional ways of defining femininity. She loved sparkles but was also edgy and badass and had always disliked the connotations of wearing a traditional diamond ring. I offered her a band that featured mixed metals, rivets, and small, inset sapphires; she was so happy to be able to have a ring that reflected her personality and to easily find a complementary piece for her partner as well.”
Quality and originality are hallmarks of Lori's work. Every item is handmade by her in her studio in Seattle, and she takes care to carefully inspect each piece before it goes out the door. This attention to detail extends beyond the studio and into her customer service ethos as well. “It is so important to me that folks are happy with my work, and I do everything I can to make sure my customers have not just a beautiful ring they love but a great experience. I want people who shop with me to know that I’m a real person and it genuinely matters to me how they will reflect on this experience years from now. I am honored to be a part of such a special event in someone's life, and I take the responsibility of making this piece for you, this symbol of your love, very seriously.”
When asked to elaborate on her commitment to gender-inclusive designs, Lori said, "I try really hard not to fall into the habit of designing in terms of a male/female aesthetic, while also recognizing that people are conditioned to see things in those terms. I think we all have elements of the “feminine” and “masculine” and that you shouldn't be forced to choose. Some of us are more on one end of the spectrum or the other, many of us fall somewhere in the middle. To me that means, if you love lots of sparkle and a big rock, I got you. If you just want a plain, simple flat band, I will put love and care into making that ring for you, too. I feel my role is to create options - options for those who like bling, for those who want straight and simple, but especially options for those who don’t feel drawn to offerings at either end of that spectrum.
Customers who are looking for jewelry with a conscience will be happy to know that each piece of LOLiDE jewelry is made with the environment in mind. Lori uses recycled metal, conflict-free and lab-created diamonds and gemstones, crafted by hand in Seattle. “The wedding marketplace is full of pretty things with ugly origins,” Lori told us. “When I started making people’s wedding rings, I was adamant that my pieces would not only be elegant and modern, but would have a backstory that my customers could be proud of.” Conflict-free stones, recycled materials, and non-toxic fabrication processes are just some of the ways that Lori ensures her customers can wear jewelry that is above reproach. You can learn more about this ethos here.
If you’re looking for top-quality non-traditional wedding jewelry for your special day that reflects your personal aesthetic and values, check out www.lolide.com. Lori will work with you to ensure the set you choose is the perfect reflection of your unique style and partnership.